The reading room
Blog
Architecture stories, one decision at a time. Start at the beginning and follow each act in order.
An ongoing series
From First Customer to Viral Launch
One customer. Then a crowd. Follow Encore, a fictional ticket-booking startup, as small architecture decisions meet bigger demands.
Act I
Build Something Worth Scaling
Start with a stack two founders can understand, then make it ready to welcome a customer.
Two Founders, No Customers, One Architecture Decision
Two founders choose TypeScript and a simple startup architecture built to ship, learn, and grow.
4 min readReadThe Smallest Stack That Can Welcome a Customer
Launch a startup app with a custom domain, secure HTTPS, and Google sign-in, without building everything yourself.
4 min readRead