A startup architecture story

From First Customer to Viral Launch

Personal perspectives on realistic system design at every scale and software architecture.

One customer. Then a crowd. Follow Encore, a fictional ticket-booking startup, as small architecture decisions meet bigger demands.

The reading path

Start small. Follow the story.

Explore the series

Act I

Build Something Worth Scaling

Start with a stack two founders can understand, then make it ready to welcome a customer.

2 articles

Press play

On video

All videos

Coming soon